Facebook and Instagram ads let you reach exactly the right people by location, interest and behaviour. Meta Ads Management is the monthly service that builds, runs and optimises your Facebook, Instagram and WhatsApp advertising, so your budget turns into enquiries and sales instead of wasted clicks.
- From £389 ex VAT per month, for each ad budget you run
- Plus 10% of your ad spend as a management fee, added automatically
- Your ad spend is paid direct to the platform, not to GBD
- Done by the GBD UK team
What Meta Ads Management includes
Every month we look after your Facebook, Instagram and WhatsApp advertising from end to end:
- Campaign build and structure on Facebook, Instagram and WhatsApp
- Audience, targeting and placement choices
- Creative testing and refreshes, so ads do not tire out
- Bid and budget optimisation to lower your cost per result
- A clear monthly report on spend, results and next steps
Your accounts: accounts are in your name and you keep full access.
Why you need professional Meta Ads Management management
Facebook and Instagram ads let you reach exactly the right people by location, interest and behaviour. In fact, without constant attention, though, campaigns drift: costs creep up, winners are not scaled and losers keep spending.
This is a strong fit if you are:
- A local or national business wanting a steady flow of enquiries
- An ecommerce brand chasing profitable sales
- Someone who has been burnt by ads before
What happens without Meta Ads Management
Competitors who manage their Facebook, Instagram and WhatsApp ads test, learn and improve every week. In fact, without that, you often see:
- Rising cost per lead
- Budget spent on the wrong audiences
- No one watching the account
A common worry: afraid of a black box? In addition, you get a monthly report covering spend, results and what we are changing.
Protect your ad investment
Ads only pay back when something is ready to catch the clicks. Before you run Facebook, Instagram and WhatsApp ads, make sure you have:
- An advertising strategy, so you are not going in blind
- A website that converts visitors into enquiries
- A CRM to follow up every lead
- Plus, A content library to keep ads fresh
The package offers on this page bundle everything you need into one order.
How we handle Meta Ads Management
Facebook and Instagram users are not searching for you, so the ad has to earn the stop. That is a creative and audience problem more than a bidding one.
- Cold audiences and retargeting pools planned together
- Image, video and carousel formats tested one change at a time
- Meta Pixel and event tracking checked before launch, so the system can learn
- Frequency watched, so the same people do not see the same ad again and again
Why do you check tracking before launching Meta ads?
Meta only learns from the events it can see. If sales or enquiries are not tracked properly, the campaign optimises for the wrong thing and you pay for it.
You get a fixed, published price, a UK team that does the work, and a handover in plain English. Accounts and content stay in your name.
Think of advertising as an investment
Advertising is not a cost you write off. It is an investment in the engine that brings customers to your business. Your ad budget is the fuel that keeps that engine turning: once it goes in, it works for you, and if you take it out, the advertising stops. It needs to go back in every month, and as results build it should climb with them. The systems behind it, such as tracking, landing pages and follow-up, are part of the same investment, because they are what turn clicks into customers.
Results vary depending on your offer, your product, demand, the quality of your ads and the systems you have in place.
Common questions
How is Meta Ads Management charged?
It is £389 ex VAT per month for each ad budget you run, plus a management fee of 10% of your ad spend. Besides, both are added to your basket automatically.
Do I pay GBD my ad spend?
No. You pay the Facebook, Instagram and WhatsApp ad platform directly once your accounts are set up. Besides, we message you with exactly how.
Do I own the ad accounts?
Yes. Accounts are in your name and you keep full access at all times.
Ready to start advertising?
Choose a monthly ad budget and your management is added for you.
Add Meta Ads Management to my package Browse all Advertising services
Works with the advertising platforms you want
We set up, run and track paid advertising on the platforms that suit your customers.
- Search and video: Google Ads and YouTube
- Social advertising: Meta (Facebook and Instagram), LinkedIn, TikTok, Pinterest, Snapchat and X
- Shopping and marketplaces: Amazon
- Tracking: Google Analytics and Tag Manager so you see what each pound earns
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