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The GBD blogPlain-English advice for business owners
Read honest guides on SEO, advertising, AI, connected systems and growing a local business. We also share the industry habits we refuse to copy.
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How Much Does a Website Cost in Peterborough?
If you are a Peterborough business looking for a new website, the first question is usually price. Here is what a website costs with us, what…
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The Customer Journey in 12 Stages: Where Businesses Win and Lose Customers
From first hearing about you to recommending you to a friend, customers pass through 12 stages. Here is what each needs from you and where to…
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Stage 1 of 12: Awareness. How Customers First Find You
Awareness is the moment a potential customer first learns your business exists. Here is what to do, what to avoid and how to measure it.
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Stage 2 of 12: Interest. How to Hold Attention
Interest begins when someone clicks, follows or visits and decides to find out more. Here is what to do, what to avoid and how to measure…
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Stage 3 of 12: Consideration. How to Win the Comparison
Consideration is when a person compares you with other businesses, with doing it themselves and with doing nothing. Here is what to do, what to avoid…
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Stage 4 of 12: Evaluation. How to Build Trust and Remove Doubt
Evaluation is the moment doubts appear. Here is what to do, what to avoid and how to measure it.
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Stage 5 of 12: Decision. How to Make Yes Easy
Decision is the point where the customer wants to move forward and looks for the easiest way to do it.. Here is what to do, what…
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Stage 6 of 12: Conversion. How to Turn a Yes into an Order
Conversion is the purchase, booking or sign-up. Here is what to do, what to avoid and how to measure it.
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Stage 7 of 12: Repeat. How to Earn the Second Sale
Repeat is when a customer returns and buys again. Here is what to do, what to avoid and how to measure it.
Want advice for your business?
If you tell us your goal, we will reply in plain English with clear next steps.
Why we write this blog
Most marketing advice is written to sell you something. Ours is written so you can judge for yourself. Every guide is plain English, from a team that builds and runs this work every day.
If a service is not right for your business yet, we will say so. You can see what we do or book a free consultation whenever you want to talk it through.
One team behind your growth
A website on its own is only part of the picture. Growth comes from the strategy, the connected systems and the follow-up working together, which is why we look after all of it under one roof.
You deal with one friendly team that already knows your goals, so there are no surprise invoices and no chasing several suppliers. Results vary depending on your offer, your product, demand, quality and the systems in place, and we will be straight with you about all of it.