Stage 2 of 12: Interest. How to Hold Attention

Interest begins when someone clicks, follows or visits and decides to find out more. They know you exist. Now they want a reason to stay. This guide covers stage 2 of our 12-stage customer journey.

What your customer is thinking at the Interest stage

“This looks relevant. Can I understand it quickly?”

Your goal at this stage

Hold attention in the first ten seconds and make the next step obvious.

What to do

• Write a headline that says what you do and who it is for, in plain words.
• Show one clear image or short video that proves you are a real business.
• Keep your pages fast on phones, because slow pages lose people before they read a word.
• Offer one useful extra, such as a guide, checklist or short video, in return for their attention.
• Add a simple next step, such as “See how it works” or “Get a free quote”.

Common mistakes

• A vague headline that needs a second read.
• Slow pages and cluttered layouts.
• Asking for a purchase before the visitor understands the offer.

How to measure it

• Bounce rate and time on page.
• Pages per visit.
• Scroll depth on key pages.
• Email sign-ups and follows.

Click-through rate matters most at this point. Read our guide to CTR and how it works with conversion rate.

How Grow Better Digital helps

We build fast, clear websites and content that explain your offer in plain English, and keep visitors moving to the next step.

Where this fits in the journey

Previous: stage 1, Awareness. Next: stage 3, Consideration. You can also see all twelve stages together in the full customer journey guide.