Google Ads puts you in front of people who are actively searching for what you sell. Google Ads Management is the monthly service that builds, runs and optimises your Google Search, Shopping, YouTube and Display advertising, so your budget turns into enquiries and sales instead of wasted clicks.
- From £389 ex VAT per month, for each ad budget you run
- Plus 10% of your ad spend as a management fee, added automatically
- Your ad spend is paid direct to the platform, not to GBD
- Done by the GBD UK team
What Google Ads Management includes
Every month we look after your Google Search, Shopping, YouTube and Display advertising from end to end:
- Campaign build and structure on Google Search, Shopping, YouTube and Display
- Audience, targeting and placement choices
- Creative testing and refreshes, so ads do not tire out
- Bid and budget optimisation to lower your cost per result
- A clear monthly report on spend, results and next steps
Your accounts: accounts are in your name and you keep full access.
Why you need professional Google Ads Management management
Google Ads puts you in front of people who are actively searching for what you sell. In fact, without constant attention, though, campaigns drift: costs creep up, winners are not scaled and losers keep spending.
This is a strong fit if you are:
- A local or national business wanting a steady flow of enquiries
- An ecommerce brand chasing profitable sales
- Someone who has been burnt by ads before
What happens without Google Ads Management
Competitors who manage their Google Search, Shopping, YouTube and Display ads test, learn and improve every week. Besides, without that, you often see:
- Rising cost per lead
- Budget spent on the wrong audiences
- No one watching the account
A common worry: afraid of a black box? In addition, you get a monthly report covering spend, results and what we are changing.
Protect your ad investment
Ads only pay back when something is ready to catch the clicks. Before you run Google Search, Shopping, YouTube and Display ads, make sure you have:
- An advertising strategy, so you are not going in blind
- A website that converts visitors into enquiries
- A CRM to follow up every lead
- Plus, A content library to keep ads fresh
The package offers on this page bundle everything you need into one order.
How we handle Google Ads Management
People on Google are already searching, so the job is to catch the right searches and stop paying for the wrong ones.
- Search terms reviewed every month, with irrelevant clicks blocked
- Conversion tracking for calls, forms and sales checked before any spend
- Each ad matched to a page that answers the search it was shown for
- A plain-English report: what you spent, what came back, what changes next
Will my budget be wasted on clicks that never turn into enquiries?
That is the first thing we guard against. We set up conversion tracking, block irrelevant searches as they appear, and report your cost per enquiry rather than just clicks.
You get a fixed, published price, a UK team that does the work, and a handover in plain English. Accounts and content stay in your name.
Think of advertising as an investment
Advertising is not a cost you write off. It is an investment in the engine that brings customers to your business. Your ad budget is the fuel that keeps that engine turning: once it goes in, it works for you, and if you take it out, the advertising stops. It needs to go back in every month, and as results build it should climb with them. The systems behind it, such as tracking, landing pages and follow-up, are part of the same investment, because they are what turn clicks into customers.
Results vary depending on your offer, your product, demand, the quality of your ads and the systems you have in place.
Why we recommend starting with £400 on Google
Google has offered new advertisers matching ad credit on a first deposit, up to £400. When that offer is available, a first deposit can be matched, so £20 in could become £40 to spend. That is why we recommend starting with £400 and making the most of it. Eligibility, amounts and terms are set by Google and can change, so we confirm what applies to your account before you pay in.
Common questions
How is Google Ads Management charged?
It is £389 ex VAT per month for each ad budget you run, plus a management fee of 10% of your ad spend. In addition, both are added to your basket automatically.
Do I pay GBD my ad spend?
No. You pay the Google Search, Shopping, YouTube and Display ad platform directly once your accounts are set up. In addition, we message you with exactly how.
Do I own the ad accounts?
Yes. Accounts are in your name and you keep full access at all times.
Ready to start advertising?
Choose a monthly ad budget and your management is added for you.
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Works with the advertising platforms you want
We set up, run and track paid advertising on the platforms that suit your customers.
- Search and video: Google Ads and YouTube
- Social advertising: Meta (Facebook and Instagram), LinkedIn, TikTok, Pinterest, Snapchat and X
- Shopping and marketplaces: Amazon
- Tracking: Google Analytics and Tag Manager so you see what each pound earns
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