Home › Digital marketing blog
The GBD blogPlain-English advice for business owners
Read honest guides on SEO, advertising, AI, connected systems and growing a local business. We also share the industry habits we refuse to copy.
-
Stage 8 of 12: Adoption. How to Help Customers Get Value Fast
Adoption is when customers build your product or service into their routine. Here is what to do, what to avoid and how to measure it.
-
Stage 9 of 12: Retention. How to Keep the Customers You Win
Retention is about keeping customers once they have started. Here is what to do, what to avoid and how to measure it.
-
Stage 10 of 12: Expansion. How to Grow Each Customer’s Value
Expansion is when an existing customer buys more, whether that is a bigger package, an extra service or another product.. Here is what to do, what…
-
Stage 11 of 12: Loyalty. How to Become the Obvious Choice
Loyalty means customers choose you over the alternatives, even when others offer a lower price.. Here is what to do, what to avoid and how to…
-
Stage 12 of 12: Advocacy. How to Turn Customers into Recommenders
Advocacy is when happy customers recommend you to other people. Here is what to do, what to avoid and how to measure it.
-
CTR and CVR Together: Why Both Numbers Decide Your Results
CTR and CVR multiply to decide your orders. See how they work together, what each combination means and what to fix first.
-
What Is CVR? Conversion Rate Explained for Business Owners
CVR shows how many clicks turn into customers. Learn what it means, what affects it and how to improve it.
-
What Is CTR? Click-Through Rate Explained for Business Owners
CTR shows how many people who see your advert actually click it. Learn what it means, what affects it and how to improve it.
-
The AI Era Is Here: Why Businesses That Ignore It Risk Being Left Behind
AI is changing how customers search, compare and buy. Here is why small businesses cannot afford to wait, even if they dislike the technology.
Want advice for your business?
If you tell us your goal, we will reply in plain English with clear next steps.
Why we write this blog
Most marketing advice is written to sell you something. Ours is written so you can judge for yourself. Every guide is plain English, from a team that builds and runs this work every day.
If a service is not right for your business yet, we will say so. You can see what we do or book a free consultation whenever you want to talk it through.
One team behind your growth
A website on its own is only part of the picture. Growth comes from the strategy, the connected systems and the follow-up working together, which is why we look after all of it under one roof.
You deal with one friendly team that already knows your goals, so there are no surprise invoices and no chasing several suppliers. Results vary depending on your offer, your product, demand, quality and the systems in place, and we will be straight with you about all of it.