ROAS Calculator Lead Magnet
An interactive calculator that shows a visitor what their ad budget could return, and captures the lead when they ask for the results.
What it does
People engage with their own numbers. The calculator asks about budget, order value and margin, then emails a personalised breakdown, giving you a warm lead who has already shown real intent.
Their numbers, step by step
A short, numbered flow keeps it quick and simple to complete.
Results they can act on
The visitor sees an honest estimate of what their budget could return, and can ask for the full breakdown by email.
Colours, copy and results rules
Brand colours, wording, assumptions and the email are all settings.
Key features
- Guided three-step flow
- Personalised results email
- Lead capture with consent
- Editable assumptions and wording
- Brand colours
- Honest estimate disclaimer
The problem it solves
Most business owners do not know whether their ads are paying them back. Generic calculators give a number with no context, and the visitor leaves. You get no lead and they get no next step.
What you get
Visitors work out their own numbers
People engage with their own figures far more than a generic page, and the results make a natural conversation starter.
Break-even next to ROAS
It shows break-even ROAS beside the result, so a high number cannot hide a losing margin.
Leads with real intent
Visitors ask for the results by email, so you get a lead who has just thought seriously about their ad spend.
Built because we needed it
Most advice about advertising is guesswork. We wanted business owners to see in plain numbers whether their ads were paying them back, and what to fix first. The calculator does that, and it also gives us warm conversations with people who care about the answer.
Not another off-the-shelf plugin
Honest, not hype
Cautious, typical and optimistic outcomes, and a clear estimate disclaimer, instead of a promise.
Recommends your services
The results point to the services you choose, so the calculator leads somewhere.
Configurable end to end
Colours, currency, starting figures, assumptions, wording and the services it recommends are all settings.
How it compares to what is already out there
| Alternative | Typical price | What it is, and where this differs |
|---|---|---|
| Cost Calculator Builder Pro | From $39 per year | A general price-estimate builder. You build the ad-return logic, wording and follow-up yourself. |
| Formidable Forms (Basic) | $39.50 first year, $79 at renewal | A general form builder with calculation fields. Again you build the ROAS logic and results yourself. |
| Grow Better Digital ROAS Calculator Lead Magnet | Price to be announced | Built around the problem above and used in our own business. Join the waiting list to hear the price first, with early-access offers. |
Prices are the vendors’ published figures in US dollars, checked on 7 November 2026, and may change. Product names belong to their owners. Grow Better Digital is not affiliated with any of them.
The GBD ROAS Calculator
1 Are you already running ads?
2 What do you already have in place?
Tick only what is genuinely working today. Each system adds a small gain and the gains compound. No single fix works overnight.
Getting the right people to click
Turning clicks into customers
Your results are ready
Tell us where to send them. We will show your results here and email you the full breakdown, including what to fix first and why. No jargon and no sales pitch.
Your estimate
- People reached
- Clicks
- Cost per click
- Orders
- Cost per order
- Revenue
- Net profit after ads
- Break-even ROAS
| Setup | ROAS | Net profit |
|---|
What to fix first, and why
Percentages show how much each fix could lift sales on its own. They are planning estimates, not guarantees, and they compound when you put several in place. Choosing more than one service? Add them in Build your package and your discount is applied automatically.
This is an estimate, not a forecast. Results vary depending on the offer, the product, demand, quality and the systems in place. The click and sales rates here are planning assumptions, not guarantees.
The GBD ROAS Calculator is created and owned by Grow Better Digital. All rights reserved.
Be first to get the ROAS Calculator Lead Magnet
It is bespoke to Grow Better Digital today, and we are getting it ready for other businesses to buy and use themselves. Join the waiting list and we will tell you first.
Quick answers
Is it free to use now?
Yes. You can use the GBD ROAS Calculator on this site, free.
Will it be available as a plugin?
That is the plan. Join the waiting list to hear first.
Want help growing your business now?
Talk it through with Daniel on 01733 855183.