Whether you are launching or growing, Custom or online shop gives your business a professional home online that looks right on every screen. So you get a fixed price, a UK team and a clear handover.
- From £1,499 ex VAT
- Billing: one-off
- Done by the GBD UK team
- Domain and hosting plan required (billed separately)
- Part of GBD Website
- Included in the GBD Pro package
What Custom or online shop does for your business
Custom or online shop gives your business a professional home online that looks right on every screen. For example, here is how that looks in practice:
- Bespoke design, products, checkout and payments
Built to your business, then checked before it goes live.
Why it matters: A site that makes visitors trust you in seconds and turns them into enquiries.
Why your business needs Custom or online shop
Your website is the first place most customers judge you, usually before they ever speak to you. If it looks dated, loads slowly or is hard to use on a phone, they leave and try the next business on the list. Also, a properly built site gives every other marketing activity somewhere good to land.
You will gain the most if you are one of these:
- Local trades and service firms
- Start-ups and new brands
- Established SMEs outgrowing an old site
What happens if you do not have Custom or online shop
Without a well-built site you are invisible to anyone who searches before they buy, and you rely on word of mouth alone. Visitors who do find you question whether you are still trading, and enquiries quietly go to someone else.
So in practice, this often means:
- Visitors leave after a few seconds
- Enquiries go to competitors
- You look less established than you are
A common worry: Worried it will look generic or take months? Layout, copy placeholders and a launch date are agreed up front.
Why your competitors are winning, and how Custom or online shop closes the gap
Competitors with a clear, fast, mobile-friendly site look more established and are easier to contact. Besides, every extra tap between a visitor and an enquiry costs you customers, and a modern site removes those taps.
Custom or online shop helps close the gap where competitors often pull ahead:
- Better search visibility
- More enquiries
- Faster page speed
How much difference will Custom or online shop make to your growth?
A strong website lifts everything else: ads convert better, social posts have a destination, and search engines have something to rank. It is usually the highest-impact first investment in online growth.
When you will notice it: Visible the day you launch; compounding over months. However, results vary with your business, your market and how you use it with your other marketing.
Who sees the change first: start-ups and new brands. In fact, Custom or online shop gives you a credible, professional presence from launch day without a big agency bill.
How Custom or online shop works with GBD
- Choose itAdd Custom or online shop to your package in the GBD builder, or pick Basic, Standard or Pro for the whole Website area.
- Pay to startThen, pay in full if your order is under £500. Packages and orders of £500 or more pay a 60% deposit to start. You see exactly what you pay today before you pay.
- We deliver itNext, the GBD UK team does the work and keeps you informed, so you always know what is going on.
- Hand-over and balanceFinally, you get a handover in plain English. Then, if you paid a deposit, the 40% balance falls due when we finish, or after a month if that comes first. You can also spread it over several months.
Who Custom or online shop is for
Local trades and service firms
You win work by word of mouth, but customers now check you online before they ring.
Custom or online shop makes you look established and easy to contact, so more of those checks become enquiries.
Start-ups and new brands
You have no reputation yet, and your site is the first (and sometimes only) proof you are real.
Custom or online shop gives you a credible, professional presence from launch day without a big agency bill.
Established SMEs outgrowing an old site
Your business has moved on but your website has not, and it is starting to cost you leads.
Custom or online shop brings your online presence up to the standard of the business you have built.
Why choose GBD for website design UK
Grow Better Digital provides website design UK, small business website and professional website build for UK businesses, with one team across web, social, ads and ecommerce.
- Fixed, published prices, so you know the cost before we start
- One UK team across website, social, ads, ecommerce and admin
- Orders under £500 are paid in full today. Packages and orders of £500 or more pay 60% to start, then the rest when we finish. Also, you can spread it over several months
- A clear handover in plain English, so you stay in control
- You own your accounts, domains and content from day one
- Build your own package: pick Basic, Standard or Pro for each area, or choose line by line
Important: every web build needs a domain and a hosting plan
A website has to live somewhere. Every GBD web build needs a domain name (your web address) and a hosting plan. Neither is part of the build price, so you pay for them separately, and we make that easy.
- Hosting: Ecommerce and full website hosting from £19.99 a month, with the SSL certificate included. See hosting plans
- Domain name: we can register it for you and manage renewals for £15 a year per domain. Domain management
- Already have a domain and hosting? Bring them. We will build on them, or move you with our hosting set-up and migration service (£80).
Add the build and the hosting plan to your package together, and you will see one clear price before you pay.
Everything included in Custom or online shop
Here is exactly what is included. Every GBD web build also includes the security, speed, tracking and handover items at the end of the list, so nothing is left for you to bolt on later.
Pages and design
- Everything in the multi-page website: 5 regular pages, a FAQs page, a landing page for each service, contact form, reviews, portfolio, social links and WhatsApp chat
- Up to 10 additional pages of your choice
- Location pages: a page for each area you serve, written to be found in local searches
Online shop
- Ecommerce integration: your shop built into the site, with product pages, categories and search
- Shopping cart and checkout
- Customer accounts and order history
- Order confirmation emails to you and your customer, with your branding
- Shipping zones, delivery rates and tax settings configured
- 25 products set up free: titles, descriptions, images, prices and categories
- Test orders run end to end before launch
Search visibility
- Page titles and meta descriptions for every page
- Correct heading structure, clean URLs and image descriptions (alt text)
- Product and LocalBusiness schema, so Google can show your prices and stock in search
- XML sitemap and search-engine-friendly settings switched on
- 301 redirects from your old site’s pages, so you keep your existing rankings
- Mobile-first design, checked on phone, tablet and desktop
Security, speed and compliance (included in every web build)
- SSL certificate installed and forced on every page, so visitors see the padlock and https (the certificate itself is included with GBD hosting)
- Security hardening: firewall, login protection and spam and bot protection on every form
- Cookie consent banner, plus privacy policy and terms pages written for your business (guidance only, not legal advice)
- Forms built with a consent tick box so they are GDPR-friendly
- Caching switched on and images compressed and lazy-loaded
- Core Web Vitals checked before launch
Tracking, launch and handover (included in every web build)
- Every link, button, form and screen size tested before launch
- Launched on your domain name
- Google Analytics (GA4) set up and connected
- Google Search Console verified and your sitemap submitted
- Favicon and a social sharing preview image, so links look right on Facebook, LinkedIn and WhatsApp
- A full backup taken before launch and a backup schedule configured on your hosting plan
- Accessibility basics: image descriptions, readable contrast and keyboard-friendly navigation
- Free fixes to anything we built for 30 days after launch
- A plain-English handover, so you know how everything works
- You own the site, the content and the accounts from day one
Not included, but available
- Your domain name and hosting plan (required for every web build, see the box above)
- Payment integrations such as Stripe, PayPal, Apple Pay, Google Pay and Klarna, which are add-ons priced separately (see payment gateway set-up)
- Extra products beyond the first 25 are set up at £3.99 per product (see additional product set-up)
- Copywriting, photography and logo design
- Ongoing SEO, blog writing and marketing
Features you can add
Add any of these to your package in the GBD builder and you will see one clear price before you pay.
| Feature | What it does | Price |
|---|---|---|
| Additional products | Each product beyond the 25 included is set up for £3.99 (see additional product set-up) | £3.99 each ex VAT |
| Extra page | One more designed page added to your site, such as a new service page | £85 ex VAT |
| Booking enquiry form | A form where customers request a slot and you confirm it | £90 ex VAT |
| Online booking calendar | Live availability, online booking and confirmation emails (plugin licence billed separately at cost plus handling) | £220 ex VAT |
| Live chat | Visitors ask questions and get answers in real time | £229.99 ex VAT |
| Before and after images slider | Show your results side by side | £119.99 ex VAT |
| Pop-up programme | Capture email sign-ups or promote an offer with a well-timed pop-up | £179.99 ex VAT |
| Two-factor login (Google Authenticator) | A second login step for extra admin security | £39.99 ex VAT |
| Heatmaps (Microsoft Clarity) | See where visitors click, scroll and drop off | £49.99 ex VAT |
| GA4 events and conversion tracking | Track exactly which pages and buttons produce enquiries | £129 ex VAT |
| Multilingual website | Offer your site in more than one language | from £499.99 ex VAT |
| Payment integrations | Stripe, PayPal, Apple Pay, Google Pay, Klarna, GoCardless and more, set up and tested (see payment gateways) | from £79.99 ex VAT |
Custom or online shop: what you get and what it costs
| Price | £1,499 ex VAT |
|---|---|
| Billing | One-off |
| Delivered by | GBD, UK |
| Area | Website / Website Build |
| Included in | Pro packages |
How we handle Custom or online shop
A custom or online shop lets customers browse, choose and pay on your own site. It is built around how you actually sell, not a one-size template.
- Product pages, categories, basket and checkout set up
- Payment methods connected so you can take orders
- Delivery and tax settings configured for how you ship
- A mobile-first design, because most shoppers browse on their phones
- A walkthrough on adding and editing products yourself
Can you move my existing shop?
Tell us which platform you use when you order. We will tell you what can be moved across and what needs rebuilding before we start, so there are no surprises.
You get a fixed, published price, a UK team that does the work, and a handover in plain English. Accounts and content stay in your name.
Custom or online shop: common questions
Do I need a domain and hosting?
Yes. Every GBD web build needs a domain name and a hosting plan, which are billed separately from the build. Hosting starts at £19.99 a month and includes your SSL certificate. If you already have both, we can build on them.
Is SSL included?
Yes. We install and configure your SSL certificate so every page loads securely over https. The certificate itself comes with GBD hosting.
Are payment integrations included?
No. Payment integrations such as Stripe, PayPal, Apple Pay, Google Pay and Klarna are add-ons, priced separately in the package builder.
What does it cost to add more products?
Your first 25 products are set up free. Each additional product is set up for £3.99.
How long does Custom or online shop take?
Delivery depends on scope, and we confirm a launch date before work starts. Besides, most customers have a clear timeline within a day of ordering.
Do I own everything you build?
Yes. In addition, your domain, content and accounts are yours from day one, and we hand over in plain English.
How much does Custom or online shop cost?
Custom or online shop costs £1,499 ex VAT, billed one-off. First, you pay a 60% deposit to start. Then, if you paid a deposit, the 40% balance falls due when we finish, or after a month if that comes first. Also, you can spread it over several months.
Why do I need Custom or online shop?
Your website is the first place most customers judge you, usually before they ever speak to you.
Can I add Custom or online shop to a package?
Yes. We include it in the GBD Pro package, and you can also add it on its own. Use the GBD package builder, so you can choose Basic, Standard or Pro for each area, or pick line by line.
Ready to add Custom or online shop?
Add it to your package in a minute. Then you see what you pay today and your total before you pay, and the GBD team does the rest.
Add Custom or online shop to my package Browse all Website services
Built on WordPress, connected to your tools
Every website we build runs on WordPress, with WooCommerce for online shops. That means it can connect to the tools you already use. We confirm which ones your project needs before we start.
- Payments: Stripe, PayPal, Klarna and Clearpay (buy now, pay later), plus Direct Debit through GoCardless for recurring payments
- Subscribe and save: repeat orders and subscriptions for your shop, with a discount for customers who subscribe (WooCommerce Subscriptions)
- Email marketing: Brevo and Mailchimp
- Business email: Google Workspace (Gmail) and Microsoft 365 (Outlook) set up, with reliable SMTP sending from your site
- CRM and sales: HubSpot and Zoho
- Bookings and calendars: Calendly and Google Calendar
- Accounting: Xero and QuickBooks
- Google: Analytics, Search Console, Tag Manager, Maps and Google Ads
- Social media: Facebook, Instagram, LinkedIn, TikTok and YouTube
- Automation: Zapier links your site to thousands of other apps
- SEO and speed: Yoast SEO and Cloudflare
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