Advertising / Campaign Management

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Ad Management Fee (10% of ad spend)

£1.00 + VAT / month

Ad Management Fee covers 10% of your monthly ad spend for building, optimising and reporting on your campaigns. From £1 ex VAT per month.

Add to my package

Billed monthly. All prices exclude VAT. VAT is added at checkout.

The ad management fee is 10% of the monthly ad spend you choose. Also, it pays for the people who build, tune and report on your campaigns. We add it automatically when you pick an ad budget, so you never have to work it out.

  • £1 for every £10 of ad spend, billed per month
  • Added automatically with each ad budget
  • You pay your ad spend direct to the ad platform, not to GBD
  • Part of GBD Advertising
Ad management fee for PPC management UK

What the ad management fee covers

Every month, the fee pays for:

  • Campaign set-up and structure for your chosen platform
  • Ongoing bid, audience and creative optimisation
  • Testing, negative keywords and budget balancing
  • A clear monthly report on spend and results

How we work it out: 10% of your ad budget. Besides, a £500 budget is a £50 fee.

How ad spend and management fees work

How you pay for ads with GBD

Your cost is split in three, and you stay in control of all of it:

  • GBD management: a flat monthly fee for running your account
  • Ad management fee: 10% of the ad spend you choose
  • Ad spend: paid by you direct to the ad platform once your accounts are set up. We tell you exactly when and how.

Accounts are in your name and you keep full access at all times.

Think of advertising as an investment

Advertising is not a cost you write off. It is an investment in the engine that brings customers to your business. Your ad budget is the fuel that keeps that engine turning: once it goes in, it works for you, and if you take it out, the advertising stops. It needs to go back in every month, and as results build it should climb with them. The systems behind it, such as tracking, landing pages and follow-up, are part of the same investment, because they are what turn clicks into customers.

Results vary depending on your offer, your product, demand, the quality of your ads and the systems you have in place.

Common questions

Why is the fee added automatically?

It is part of every ad budget, so we add it for you and show it in your basket before you pay.

Do I pay GBD my ad spend?

No. You pay the ad platform directly when we ask you to, after we set up your accounts.

What if I change my budget?

The fee follows your budget at 10%, so it changes with it.

Ready to start advertising?

Choose your ad budget and we add the management fee for you.

Browse all Advertising services

Works with the advertising platforms you want

We set up, run and track paid advertising on the platforms that suit your customers.

  • Search and video: Google Ads and YouTube
  • Social advertising: Meta (Facebook and Instagram), LinkedIn, TikTok, Pinterest, Snapchat and X
  • Shopping and marketplaces: Amazon
  • Tracking: Google Analytics and Tag Manager so you see what each pound earns
Google Ads logo
Google Ads
Meta logo
Meta
Facebook logo
Facebook
Instagram logo
Instagram
LinkedIn logo
LinkedIn
TikTok logo
TikTok
YouTube logo
YouTube
Pinterest logo
Pinterest
Snapchat logo
Snapchat
X logo
X
Amazon logo
Amazon
Google Analytics logo
Google Analytics
Google Tag Manager logo
Google Tag Manager
All logos belong to their owners and are shown only to say which tools we work with. It does not mean they endorse us.

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Let's protect your ad investment

Ads send people to you, but they only pay back if something is ready to catch them. Without a strategy to aim them, a website that converts, a CRM to follow up leads, and fresh content to keep ads performing, even a well-run campaign leaks money. Set these up first and every pound you spend works harder.

Systems you will need first

  • Advertising StrategyKnow who you are targeting, what to say and what a good result looks like before you spend a penny. Without it you are going in blind.
  • Customer Profile PlanningAds work when they speak to one specific person. This pins down exactly who that is.
  • Ad account and tracking set-upTracking shows which ads bring enquiries, and teaches the platform who your best customers are.
  • One-page websiteSomewhere for the clicks to land and turn into enquiries. Ads without a good page waste the click.

Things you should have

Things to consider before you start

One-time offer: everything you would need to make your ads pay back

Starter
Save 15%

The essentials to aim your ads and catch the clicks.

  • Advertising Strategy
  • Customer Profile Planning
  • Ad account and tracking set-up
  • One-page website
£1,468.98 £1,248.63
4 services, you save £220.35. One-off GBD services only, ex VAT. Management, third-party costs and GBD fees are never discounted.
Growth
Save 20%

Add a stronger website, a CRM and fresh creative.

  • Advertising Strategy
  • Customer Profile Planning
  • Ad account and tracking set-up
  • Multi-page website, SEO enhanced
  • Basic pipeline
  • Forms Creation Service - Simple
  • Ad Creative Graphics Content Creation Service - x10 Graphics
  • Meta Ads Onboarding
  • Microsoft Clarity Setup & Configuration (Heatmap Tracker)
£2,538.94 £2,031.15
9 services, you save £507.79. One-off GBD services only, ex VAT. Management, third-party costs and GBD fees are never discounted.
Complete
Save 25%

Everything for the best chance of a profitable campaign.

  • Advertising Strategy
  • Customer Profile Planning
  • USPs, Features & Benefits Planning
  • Competitor Analysis & Pricing Report
  • Ad account and tracking set-up
  • Multi-page website, SEO enhanced
  • Basic pipeline
  • Forms Creation Service - Simple
  • Lead Nurture: Lead Capture Nurture Sequence
  • Ad Creative Graphics Content Creation Service - x10 Graphics
  • Add-On: Stories Post Format 1080x1920 - x10 Motion Graphic Videos
  • Meta Ads Onboarding
  • Microsoft Clarity Setup & Configuration (Heatmap Tracker)
  • Landing Page A/B Testing Strategy Development
  • Meta Ads Automated Reporting
  • Half-day shoot
£4,538.88 £3,404.16
16 services, you save £1,134.72. One-off GBD services only, ex VAT. Management, third-party costs and GBD fees are never discounted.

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